FNA unveils new Brand Identity

FNA introduces new logo and launches new website. A rebranding to tell a story looking to the future.

With over 70 years of experience, FNA is a multinational family business with a story to tell. A story that began in 1948 with one man, Antonio Balma, known across the world as the father of air compressors.

This is the story of a family business that has remained as such by successfully competing in a market of multinationals with experience, passion and organisation, ensuring innovation and sustainability. A company founded in Turin, but growing in Bologna, Paris, Shanghai, America and across the world.
It is a story of compressors, with as many as 40 million made for consumer, professional and industrial use, both piston and screw, and over 15 million currently in use. Compressors manufactured on 3 continents and distributed in 120 countries.

The new logo bears the signature of the Balma family, the roots and driving force behind this story. The new payoff, “The great family of air compressors”, embodies the excellence of a company that is a leader in the global compressed air market thanks to its family of brands, offering a vast range of compressors for the industrial, professional and DIY sectors.

The new website, with its streamlined structure and minimalist graphics, conveys the spirit of dynamism and professionalism that sets FNA apart. The homepage is a clear statement of the uniqueness of FNA, a multinational family business, and the opening video explains this uniqueness.

As Cavaliere del Lavoro honoured Roberto Balma, President and CEO of FNA, says, “Excellence is only achieved through passion, commitment and time”. And this rebranding looks to the future of a company unrivalled in its employee talent, know-how and strategic vision.

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